Bachelor of Digital Marketing (Artificial Intelligence), accredited by the University of Information Technology and Management (UITM) in Rzeszow, Poland, is designed to provide students with a comprehensive understanding of corporate strategic management practices and the integration of cutting-edge digital marketing technologies. 
This program aims to equip students with a unique competitive advantage in the business field.

Students will be able to:
1. Enhance critical thinking skills for developing and analyzing strategic decisions.
2. Improve communication and presentation skills for marketing strategies.
3. Cultivate collaboration and networking skills within the fields of marketing and business technology.
4. Develop a mindset adaptable to achieving success in the rapidly changing marketing technology environment.

Subjects：
1. Strategic Marketing Management
2. Strategic Digital Marketing Content Management
3. Strategic Public Speaking
4. Strategic Digital Marketing Data Analysis
5. Customer Relationship Management
6. Global Branding Management
7. Professional Image Management
8. Entrepreneurship and Innovation
9. Sensory Marketing
10. Operation and Information Management for Project Managers

*subject to change

Entry Requirement：
1. Diploma in any fields

Assessment Method：
100% Coursework, No Exams

Course Fee：
RM 39,000 (1 Year Top-Up)
RM 44,500 (3 Years Full Course)

Accredited By：
University of Information Technology and Management in Rzeszow, Poland (UITM, POLAND)