Bachelor of Digital Marketing (Artificial Intelligence), accredited by the University of Information Technology and Management (UITM) in Rzeszow, Poland, is designed to provide students with a comprehensive understanding of corporate strategic management practices and the integration of cutting-edge digital marketing technologies. 
This program aims to equip students with a unique competitive advantage in the business field.

Students will be able to:
1. Enhance critical thinking skills for developing and analyzing strategic decisions.
2. Improve communication and presentation skills for marketing strategies.
3. Cultivate collaboration and networking skills within the fields of marketing and business technology.
4. Develop a mindset adaptable to achieving success in the rapidly changing marketing technology environment.

Subjects：
1. New Media and Brand Communication
新媒体与品牌传播策略
2. Effective Leadership and Technology Integration in Business
综合商业技术与领导技能
3. Search Engine Optimization (SEO) and AI Analytics
搜索引擎优化（SEO）与人工智能分析
4. Content Marketing: Storytelling, Attraction, and Influence
内容营销：讲故事、吸引和影响
5. The Impact of Digital Transformation and Customer Experience
数码商务转型和客户体验
6. Smart Manufacturing, Digital Supply Chains and Industry 4.0
工业4.0: 数码供应链转型
7. Strategic Marketing Management
战略营销管理
8. Pay-Per-Click (PPC) Advertising and AI Targeting
按点击付费广告与人工智能投放定位
9. Strategic Public Speaking
战略商业推介
10. Strategic Digital Marketing Data Analysis
战略数码营销数据分析
11. Customer Relationship Management (CRM) and AI Chatbots
客户关系管理与人工智能聊天机器人
12. Global Branding Management
全球品牌管理
13. Professional Image Management
专业形象管理
14. Entrepreneurship and Innovation
创业与创新
15. Sensory Marketing
感官营销
16. Operations and Information Management for Project Managers
项目运营与信息管理

*subject to change

Entry Requirement：
1. 16 years old and above

Assessment Method：
100% Coursework, No Exams

Course Fee：
RM 44,500 (3 Years Full Course)

Accredited By：
University of Information Technology and Management in Rzeszow, Poland (UITM, POLAND)